Top Go Go Putt Putt

As I’ve mentioned previously, we’ve recently plugged the TV back into the feeding tubes. It’s definitely had me thinking about the entertainments I blow time on, and a post earlier today by Warren Ellis – regarding the BBC show Top Gear – reminded me of a thought I wanted to follow through.

First though, Ellis’ statement:

Does it not bother anyone that the most beautifully and ambitiously shot (and soundtracked) programme on BBC television is in fact TOP GEAR? – more

He later adds that he’s a fan of the show, and I should mention that I am as well, but I shouldn’t be. I’m not a big car guy – sure, cars are a neat technology that I appreciate for getting me places, but I couldn’t identify 95% of the cars I pass on the road, nor do I spend Friday nights watching Cannonball Run. Still, if I pass an episode of Top Gear while flipping through the guide, I can’t help but stop.

Why?

First a sample to demonstrate:

[youtube=http://www.youtube.com/watch?v=Hovbx6rvBaA]

It’s a four wheeled box, but how can you not take on Jeremy Clarkson’s enthusiasm?

More importantly though: the huge industrial set (watch for the wrecked truck in the background), the kinetic camera movement and editing, the soundtrack, and of course the ridiculously expensive, high speed appliances – everything on the show feels crafted to the hilt – it’s design fetishism, top to bottom.