Treasure Hunters


This isn’t the newest version of this gold buyer’s commercial, but it’s all I could find on youtube.

What I wanted to discuss was item #3 on their list, “private, confidential meetings,” as it’s actually the final selling point in the newest iteration of their pitch.

While they attempt to class it up a bit by having a woman in a suit play the customer, it seems to me that if you’re going to a gold buyer for a “private, confidential meeting”, it’s likely less a case of “I don’t want to be seen selling over the counter with the rest of the riffraff”, and more a case of: “I’ve stolen this from my ailing grandmother, and want to know if you’ll buy it without my having to risk a call to the police”. Gold