An Open Letter To Pulpists

Movie poster for The Organization

Dear Fellow Pulp Producers,

   If the best name you can come up with for your shadowy agency is essentially a self-description, (The Organization, The Lab, The Shop, etc.,) you are doing it wrong.

   If the moniker could easily double as a nickname for an art collective, a college dance bar, or the name of the structure in which your characters work, then it sounds like you couldn’t take a further two-minutes to come up with something better.

   Consider: people love “The Man From UNCLE”, but they would not love “The Man From Secret Hideout” – and you can just forget about “The Man From Basement”.